About us

Since 1972 the Yellow Turtle has been a fixture in the Stowe, Vermont community, supplying high-quality clothing & outerwear for kids. Now, over 50 years later we have grown into a bustling shop selling toys, books, and clothing for babies, kids, tweens, and teens. And we are the largest retailer of baby and kids Patagonia in the state of Vermont, offering a huge selection of outerwear for all seasons.

Here at Yellow Turtle we are committed to bringing you heirloom quality toys that can be passed down generations, and we pride ourselves in carrying a wide variety of unique clothing brands. Our goal is for you to discover your new favorite item that one day your children will treasure passing down. We carry children essentials, tap the trends, and are always about the classics. We know that parents are conscious of what quality goods they bring into their homes- so our focus here is to carry brands who care for the earth as well as its inhabitants. 

We strive to be a safe, happy, and friendly place for the families in our community as well as the visitors to our beautiful town. Welcome to Yellow Turtle!

Meet Our Team

Meet the women behind your favorite little shop.

What makes this store special has always been the people in it. Our team is made up of incredible women who bring kindness, creativity, and care into every corner of the shop. Come in and let us help you curate the perfect gift, put together an outfit, find inspiration, or simply spend time exploring with your kids. We’re always happy to help make shopping feel personal, easy, and fun.